Case Studies - Xbox 360

Microsoft used electroluminescent techno-logy to promote the launch of Halo 3, which is their biggest selling video game ever. Numerous A0 Electroluminescent panels were produced and distributed across Europe into the leading video game stores attracting the attention of millions of people.

Microsoft is increasingly impressed with the ever changing EL technology and the response it generates from their custo-mers during their promotion period. It is clear to them that the EL technology increases the brand awareness and sales.

Using Electroluminescent technology for this campaign proved itself to be an extremely useful marketing tool as it is generated increased impulse buying from their customers.