Case Studies - Happy Feet

Illuminated and animated panels were produced for the Grammy Award Winning Warner Bros movie, 'Happy Feet'.

The brief given was to make the penguin dance as in the movie. The creative team worked closely with the Warner Bros art department to achieve the required animation. Seeing the penguin dance also fascinated many children, who were the target audience that the film producers were hoping to attract.

The posters were delivered on time under tight lead times and were seen at bus stops all around the UK, resulting in one of the most innovative and eye catching campaigns using Electroluminescence ever produced.